Performance Marketing Manager (Berlin, hybrid)
Kittl
We're currently in a growth phase after Series B funding and are looking for people who can join us as soon as possible.
A little about us
Kittl isn’t just another design platform: We’re here to transform the way creators work, offering an intuitive platform as a competitive alternative to clunky and outdated traditional design tools
Boasting millions of users only 2 years after launch
Diverse team: 100+ team members from 25+ different countries
Product-led: Product managers, engineers, and designers are at the heart of Kittl
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Funding: Kittl has raised more than $50M from some of the most prestigious investors in the world that also have backed companies like Slack, Dropbox and Figma
We have a hybrid working culture with 3 days per week as office days (Mon, Wed, Fri) in our Berlin headquarters. We're growing London as our second location, with an office opening some time in 2025.
Learn more: www.kittl.com/career
Your Role at Kittl
As the Performance Marketing Manager at Kittl, you will drive our paid acquisition efforts and work across multiple channels, including Google, Meta (Facebook/Instagram), YouTube, and more. Your role is to ensure a healthy CPA across all performance marketing activities while testing new ideas and scaling budgets.
You will collaborate with multiple teams to execute paid campaigns, optimize ad spend, and help drive measurable results in customer acquisition. Your expertise in campaign optimization and scaling paid efforts globally will be critical to Kittl’s mission to become the leading collaborative graphic design software for professionals.
What You’ll Do
Lead and manage performance marketing campaigns across Meta, Google Search, YouTube, and other relevant platforms to drive user acquisition and revenue growth
Develop and execute strategies for paid media, including search, social, and display advertising, with clear performance objectives
Optimize campaign performance through ongoing testing (A/B and multivariate) and data analysis, using key metrics such as CPA, CTR, and conversion rates
Track and analyze data to identify trends, insights, and opportunities for performance improvement across all marketing channels
Collaborate with creative teams to develop compelling ad copy, video creatives, and landing pages tailored to each platform’s audience
Manage budgets efficiently, ensuring optimal allocation across platforms and campaigns to maximize ROI
Stay ahead of industry trends and platform updates to ensure Kittl is utilizing the most effective strategies in the paid media landscape
What You’ll Need
3+ years experience in performance marketing, with a proven track record of driving results through Google, Meta, and YouTube ads
A quantitative and analytical background, academically or professionally
Strong knowledge of digital marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics, etc.) and experience in scaling campaigns
Experience working with A/B testing frameworks and optimizing campaigns for performance metrics such as CPA, CPC, CTR, and ROAS
Solid understanding of audience segmentation, remarketing, and personalized targeting
Excellent communication and collaboration skills, with the ability to work across teams (creative, product, acquisition, etc.)
Comfortable working in a fast-paced, test-driven environment with a focus on experimentation and data-led decisions
You are based in London, Berlin, or another location inside Europe
Bonus: Experience working in high-growth tech companies or B2C SaaS environments
Interview Process
Recruiter interview
Hiring manager interview
Take-home challenge: develop a brief performance marketing strategy or audit a current campaign
Technical presentation & interview
Leadership & culture interview
Bar raiser interview
Offer
🌈 At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!